Bold Colors and Elements, The Godfrey Hotel Chicago branding  was created about the slogan "Discover Your Element". I created a periodic chart of elements for the hotel unique to feature, experiences and design of the brand. The branding and collateral of the hotel flows from the website design, advertisements to the keycards and door knockers. The perception of what the client sees from a digital ad, to booking a guestroom, to arrival. The brand flows throughout the entire journey.