I'm a Sales and Operations Executive from Madison, WI. I aim to make a difference through my leadership, visionary planning, and revenue acumen.
With nearly two decades of diversified leadership experience, I've distinguished myself in the hotel, SaaS software, and retail sectors. As the Senior Vice President in hotel SaaS sales and catering software, I was able to revolutionize operational processes, while in my roles as Vice President and Director in the hotel industry underscored my acumen in sales, marketing, and e-commerce, leading to significant brand launches and multi-million-dollar revenue growth. In retail, my analytical and training prowess as a Senior Associate not only elevated sales strategies but also clinched top performance awards. My consistent track record showcases a blend of strategic foresight, operational expertise, and sales mastery.
As the Senior Vice President of Operations at, I oversaw the regions client onboarding processes, worked with client success managers and helped completed over 100+ projects. My collaborative approach with the Sales division enhanced the sales journey by offering tailored business process solutions, aligning operational capabilities with client needs to drive growth and client satisfaction.
As the VP of Sales and Marketing I spearheaded the creation and implementation of sales and marketing strategies for a portfolio of hotels across the US. Managing sales teams, marketing programs and working with the revenue management team, we were able to achieve year over year sales growth surpassing our targets.
Starting my tenure as the Corporate Director of Sales/Marketing, I worked with the VPs to lead and manager 16 directors at hotels across the US. Diving into sales and marketing analytics we were able to recommend strategies to drive sales growth. I conducted weekly meeting and presented to the C-Level members on our division performance. I also oversaw website development, online marketing and agency relationships.
I spearheaded sales, marketing, and e-commerce efforts for a diverse hotel portfolio, resulting in the launch of award-winning brands, consistent growth in ADR and RevPar, and a significant digital presence with an 8% YOY revenue increase and a 17% drop in bounce rates. Our digital campaigns achieved an impressive monthly ROI of 10:1 and garnered 30M+ unique monthly impressions on social media. With an annual advertising budget exceeding $1.5M, I provided leadership to national associates and crafted successful sales and marketing strategies for various hotel brands, skillfully managing budgets and P&L.
Minor in Business
Study in Culinary Arts
Adam is an excellent marketing director. He was able to leverage his vast knowledge of marketing channels to bring an individual voice to a diverse collection of brands. It was fun to collaborate with him and the rest of the team to show real improvements across the portfolio. I'd recommend Adam for any position in leadership, hospitality, sales or marketing. He really can do it all.
Courtney Heimerl, MA - Director of Sales and Marketing
Adam lives up to his moniker of "Go to Guy," for his enthusiastic commitment to exceeding expectations.
Tom Hanley, APR - PR Strategist, Writer
Adam is an excellent marketing director with a vast knowledge of many marketing channels including PR, advertising, social media and sales. He has successfully launched a new brand with his team and agencies and is a pleasure to work with.
Molly Lynch - Experience Marketing, PR and Social Media Pro