LondonHouse Chicago was a ground-up new brand build, initially as a luxury independent hotel and then joining the soft brand, Curio Collection by Hilton. The branding goal was the capture the luxury of the building with a clean elegant look that matched the architecture and historic interior. We used an LH icon as the main logo, clean fonts, and bold black with gold tones.

With its iconic architecture, unparalleled location, and strong brand presence, LondonHouse Chicago has quickly become one of the most recognized hotels on Chicago’s famed Michigan Avenue and was named best new hotel of the year by HSMAI in 2016.